Sodexo wins eight-year deal with Swansea City Football Club

The eight year contract starts in June 2019 and will see Sodexo – a leading global services company – providing catering on event days throughout Liberty Stadium in all lounges and general admission areas.

Sodexo will invest in new digital screens and a stadium wide EPOS system to support speed of service in the public areas alongside improved audio-visual facilities in the lounges and new local food offers.

A new hospitality experience will be launched in 2020 alongside enhanced general admission offers and a further facility investment in a new bar area.

Sodexo has also won the contract for non-match day sales to help drive additional revenue for the stadium, drawing on its expertise in the sports and leisure sector.

Chris Bray, CEO Sports & Leisure, Sodexo UK & Ireland, said:

This new partnership with Swansea City Football Club will see Sodexo bring its world-leading expertise in catering and venue and event management to South Wales. Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non-matchdays.

 

At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.

Chris Pearlman, Swansea City’s Chief Operating Officer, said:

We chose to partner with Sodexo for the next eight years because of their proven ability and reputation to deliver first-class food, service and hospitality. We will work in partnership with Sodexo to deliver an enhanced fan experience supported by smart technology.