AudienceView acquires Vendini

AudienceView has acquired Vendini. Together, the companies are currently processing US$3bn in annual ticketing and fundraising transactions and serve over 8,000 venues globally with approximately 100 million tickets sold each year.

Combining the product portfolios of AudienceView – a world leader in e-commerce software for events and entertainment organisations – and Vendini – a leading all-in-one ticketing and box office management company – into a single company enables it to expand offerings in key markets through a powerful range of software, services, and audience development solutions.

The leaders of both businesses recognised and are excited about the impact that joining forces will have on the live events industry.

Mark Fowlie, CEO of AudienceView, said:

With AudienceView, OvationTix, TheaterMania and WhatsOnStage, we have been able to help live events organisations successfully achieve their individual missions and business goals by increasing revenue, enabling efficiencies, engaging audiences and attracting new attendees for our customers. Vendini has successfully built a similarly unique value proposition. Our ability to bring these innovative solutions together will provide a significant boost in value through incremental offerings for providers of all types of live entertainment.

Together, the company will continue to grow by adding large-scale customers to its enterprise platform, while supporting the rest of the market with easy-to-use software offerings that combine ticketing, fundraising, customer relationship management (CRM), marketing and event logistics. The consumer brands that drive millions of monthly visitors — TheaterMania, WhatsOnStage, LaughStub, ElectroStub and TuneStub — will act as event discovery and distribution tools to help increase ticket sales.

Mark Tacchi, founder and CEO of Vendini, said:

I’m thrilled this combination will allow us to continue to grow in our key markets, provide additional strategic support to existing clients and ensure their success over the long term. The opportunity was too unique and powerful to pass up.

Terms of the transaction were not disclosed.

AQ Technology Partners and Perkins Coie LLP served as transaction advisers to AudienceView. Canaccord Genuity and Hanson Bridgett LLP served as transaction advisers to Vendini.

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