Arena Racing Company gallops ahead thanks to digital transformation

The UK’s largest racecourse group, Arena Racing Company, has selected smart venue platform, LiveStyled, to power new race-goer mobile app for all sixteen of its UK racecourses.

Arena Racing Company (ARC) is embarking on a journey of digital transformation. Having installed Wi-Fi at all of its racecourses during 2019, the UK’s largest racecourse group has chosen sport and entertainment technology specialists, LiveStyled, to build and power the new mobile app for their sixteen UK racecourses.

As well as providing essential information and the content that racegoers require at their fingertips, LiveStyled will become a core part of ARC’s digital infrastructure, with integrations into the key systems which visitors interact with on race-day. This will enable fans to enjoy a better racing experience – from mobile ticketing at the gates to purchasing premium upgrades and food & drink for rapid service across the racecourse.

In addition, ARC will be making full use of the flexibility of LiveStyled’s technology. Since every racecourse in the group has its own brand, the ability to show content and functionality relevant to the user’s local racecourse will be central to the new app’s success.

Furthermore, premium enclosure customers taking advantage of the enhanced hospitality offering available across ARC’s racecourses, will have an app experience that matches their VIP status.

Tony Clare, Director of Technology and Betting at Arena Racing Company, commented:

The relationship with LiveStyled is an important step in our journey to create a more digitally connected experience for racegoers. Their proven track record across leading sports and entertainment venues made them the obvious choice for us.

 

Understanding what racegoers want is critical to our success, and the app powered by LiveStyled will provide deep, real-time insight into areas of the experience which can’t be effectively measured based purely on customer feedback or anecdotal evidence. This data will play a crucial role in our ability to innovate over the years to come.

LiveStyled CCO, Harry Samuel, said:

It’s hugely exciting to welcome Arena Racing Company to the LiveStyled Platform. The digital transformation taking place within their venues is going to set a new benchmark for what racegoers will come to expect at a race meeting. We look forward to working closely with them to provide both a better experience for racing fans.

The app is currently in development and planned for release during summer 2019.

LiveStyled was a sponsor for the 2018 edition of ALSD International – Europe’s leading conference & exhibition for the Premium Seat & Hospitality sector – which featured 60+ expert speakers and welcomed 251 registered attendees. The 2019 edition of this industry-leading event is being hosted at Croke Park Stadium in Dublin this October, 28-29. Attendees benefit from a high-level conference, an exhibition hall showcasing the latest products, services & solutions, a series of networking events, as well as behind-the-scenes tours of not only the host venue but also 3Arena and Aviva Stadium, ensuring unrivalled knowledge-sharing and networking opportunities.

#ALSDInternational –  Europe’s leading event for the Premium Seat & Hospitality sector

#SportsVenueBusiness – the leading platform for sector news, views & developments