Seat Renew races to the finish line at the Melbourne F1 Grand Prix

Australia sees some of the harshest sunshine on the planet, so it’s no surprise that temporary grandstand seating fades in these harsh conditions. Seat Renew Global refurbished 12,000 of these faded seats to an almost new condition in preparation for the Formula 1® Rolex Australian Grand Prix 2019 in Melbourne.

As Mercedes’ Valtteri Bottas sped passed the finish line to take the honours at the Formula 1® Rolex Australian Grand Prix 2019 last weekend, fans had no idea that thousands of the temporary grandstand seats at the Melbourne track had undergone a restoration process to make them look as good-as-new.

In fact, ahead of the season opener, Seat Renew Global had been hard at work refurbishing 12,000 faded seats.

Adrian Munt, CEO, Seat Renew Global, explained:

Australia sees some of the planets harshest sunshine, so it’s not a surprise that temporary grandstand seating fades and becomes chalky, risking a white powdery rub-off on peoples clothes. This is a big problem when the seats are hired for high-profile events such as the Melbourne Grand Prix. Seat Renew Global Limited was able to refurbish these seats to an almost new condition. All the chalky rub-off has gone and the seats are left clean and shiny. 

 

Work on the 12,000 seats was completed over a two week period, while the seats were erected, prior to the event. The difference is astounding and will enable premium hirage for many years to come.

The process began with Seat Renew Global’s team of technicians conducting a deep-clean of the stadium seats onsite while still on their fixtures. Second, the restoration process is applied, which involves a product that reacts with the contaminants on the plastic seating surface to combat the oxidisation and fading. Lastly, once the colour is restored, a protective sealant is applied that helps to weather-proof the seats and locks-in the results achieved during the restoration process.

Seat Renew Global Limited was established in New Zealand to remedy the problem of sun faded plastic stadium seats. There are more than 150 million stadium seats throughout the world and all plastic seats fade once subjected to the elements for an extended period.

The company developed a plastic restoration process, which restores stadium seating back to the original colour and condition followed by a maintenance plan to keep seats looking great year after year. This planned maintenance approach has huge economic and environmental pay-off. Plastic seating can now have an almost indefinite lifespan with a quality look throughout that life. The restoration process is quick and simple.

Seat Renew has worked on projects at Sydney Cricket Ground (SCG), Melbourne Olympic Park, the International Tennis Centre at Zayed Sports City, Queensland Tennis Centre and Waikato Stadium.

Images, courtesy: Seat Renew Global

For all the latest developments in Premium Seating & Hospitality, and how to increase revenue through new builds, renovations and service expansions, as well as via the latest F&B and technology offerings, visit the leading event for the sector, ALSD International, coming to Croke Park Stadium in Dublin, Ireland, this October, 28-29.

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