E: info@sportsvenuebusiness.com

Rangers kick off digital transformation

Scottish Premiership side, Rangers Football Club, has unveiled its club brand evolution and digital transformation strategy through an enhanced suite of unified digital products, including the launch of a new industry leading club website and app.


Real Madrid announces expansive omnichannel retail program

Real Madrid CF has unveiled an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid and a new Flagship Megastore at the Estadio Santiago Bernabéu. The Club has partnered with Legends to manage all merchandise operations.


ALSD Webinar: Engaging and retaining your most important asset, your fans

In this latest webinar from the Association of Luxury Suite Directors, ALSD President, Amanda Verhoff, discusses how to engage and retain our most important asset, the fans, with Chris Bobal, Chief Business Officer, Franklin Group USA, Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks, and Elisa Padilla, Marketing Consultant, Franklin Group USA.


SoFi Stadium on course to be the undisputed leader in LED Video Display

They say the stars shine brighter in Hollywood and thanks to Samsung Display technology, Hollywood Park – Los Angeles’ Newest Sports & Entertainment District, soon to be home to the Los Angeles Chargers and Rams – will be the brightest of them all.


VIDEO: Real Madrid – New Santiago Bernabéu stadium renovation works

Following the first year of redevelopment work, the transformation of the madridistas’ stadium is now apparent. Spanish LaLiga side, Real Madrid’s mammoth project to deliver a New Santiago Bernabéu stadium will ensure a state-of-the-art arena that satisfies the demands of club members, whilst also increasing the club’s revenue streams.


Leyton Orient announces the launch of O’s Pitchside Restaurant

Following last week’s announcement from England’s Prime Minister, Boris Johnson, regarding the Government’s refreshed COVID-19 guidelines, Sky Bet League Two side, Leyton Orient Football Club, announced the launch of the O’s Pitchside Restaurant, which was sold-out less than 48hrs later.


THE BIG INTERVIEW: George Vaughan, Head of Technology, Ascot

In this latest in-depth industry interview, we hear insights from George Vaughan, Head of Technology for Ascot Racecourse, who discusses the unique challenges of the current climate, how they’re utilising technology with concepts like their “Golden Ticket” loyalty program, which sees NFC technology being used in a whole new way, and where the sector is headed post pandemic.


Seat Unique


Events Marketplace






Seat Unique is a trusted online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.


We work with clubs, venues and rightsholders directly, to help fans access hospitality experiences anytime and anywhere, through our 24/7 online service.


We’re proud to be working with some of the biggest sports clubs and venues in the world. By using our innovative software, our partners can exclusively exhibit premium hospitality packages and VIP tickets through our website. This enables us to create a safe and secure online space in which customers are guaranteed access to the best packages at the best possible price.


Our software allows clubs and venues to sell hospitality tickets to fans safely and securely, 24 hours a day, 7 days a week. By powering online hospitality sales in this way, we’re helping clubs and venues maximise their sales channels and increase sales conversions more effectively and efficiently.


If you are an official rightsholder, artist, promoter or venue, and would like to discuss joining our community, we would love to hear from you.




Full company name: RMS EVENTS LTD T/A Seat Unique 

Contact name: Matt Judge, Head of Commercial 

Address: 83 Lavender Hill, Clapham, London, SW11 5QL

Email: matt@seatunique.com 

Tel: +44 208 706 0164

Web/URL: https://www.seatunique.com/ 



At Seat Unique, it’s our mission to bring fans closer to unforgettable live experiences by making VIP treatment accessible to all. That’s why we’ve built a secure, user-friendly online marketplace where hospitality tickets and premium packages come directly from clubs and venues.


It’s also our aim to help clubs and venues increase their sales channels. Our innovative software empowers our partners by turning on their sales channels 24 hours a day, 7 days a week.


#hospitality #premiumsales #sports #sportsbiz #sportsentertainment #VIPaccess


Re-inventing bar and table service after lockdown

As the UK emerges from coronavirus lockdown, venues are beginning to announce or plan for reopening. The biggest challenge is how to maintain social distancing and safety for customers and staff, while still delivering a great experience.


ALSD Webinar: A Path Forward for Suite Sales

Dan August of the Los Angeles Rams, Scott Spencer of Suite Experience Group, and the ALSD’s Jared Frank discuss current suite marketplace trends and a technology to better market and sell single-event suites in response to those trends.


Rugby Australia join forces with STH to create Wallabies Travel

Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.


Cooperation between Sports Venue Business and STADIAWORLD revealed

STADIAWORLD is entering into a strategic cooperation with the Sports Venue Business (SVB) portal based in the Republic of Ireland, with a global readership. The international yearbook SPORTS VENUES 2020/21 will be published in August.  


Venue specialists Forward Associates open US Regional office

Leading venue specialists Forward Associates has opened a US head office in Chicago. In addition to its work with The O2 and Tottenham Hotspur FC, the 20-strong London business is active across Europe, Scandinavia and South America. 


Full steam ahead for Optus Stadium with full crowds expected in July

Optus Stadium is ready to welcome crowds back to the football next month, following the WA State Government announcement of the relaxing of rules governing mass gatherings yesterday.


Johan Cruijff ArenA to feature a pop-up restaurant

From Thursday July 10, fans will be able to dine right next to the pitch at the Dutch National Stadium, the legendary Johan Cruijff ArenA. For four weeks, a pop-up restaurant will arise where guests, at an appropriate 1½ metre distance from each other, will enjoy high-end culinary cuisine. A visit to the Ajax dressing room, the players’ tunnel and the dugout will all be on the menu.


South Dublin County Council announce €7.7m upgrade of Tallaght Stadium

South Dublin County Council has announced a €7.7m upgrade of Tallaght Stadium that includes the building of a new North Stand and development of the West Stand to a high-quality corporate area. The plans were agreed by elected members of the Council at the recent June Council meeting.