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North Carolina Football Club announces partnership with IQONIQ

The North Carolina Football Club has announced a multi-year partnership with new fan engagement platform, IQONIQ. The IQONIQ logo will be featured on the sleeve of the 2020 NC Courage kit during the NWSL Challenge Cup in Utah.


Eden Park embraces support to deliver multiple World Cup events in three years

With Eden Park set to host three World Cup events in the next three years, the stadium is embracing the New Zealand Government’s funding announcement today for sport recovery. Sport and Recreation Minister Grant Robertson has confirmed that NZ$7.3m is being committed to enhance the country’s facilities for the upcoming hosting of World Cups.


Australia and New Zealand selected as hosts of FIFA Women’s World Cup 2023™

The FIFA Women’s World Cup 2023™ will be staged in Australia and New Zealand, following a vote taken by the FIFA Council during its meeting held via videoconference, the result of which was announced by FIFA President Gianni Infantino.


Real Madrid announces expansive omnichannel retail program

Real Madrid CF has unveiled an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid and a new Flagship Megastore at the Estadio Santiago Bernabéu. The Club has partnered with Legends to manage all merchandise operations.


ALSD Webinar: Engaging and retaining your most important asset, your fans

In this latest webinar from the Association of Luxury Suite Directors, ALSD President, Amanda Verhoff, discusses how to engage and retain our most important asset, the fans, with Chris Bobal, Chief Business Officer, Franklin Group USA, Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks, and Elisa Padilla, Marketing Consultant, Franklin Group USA.


CMLC reveals project team for Calgary’s new event centre

Calgary Municipal Land Corporation (CMLC) has announced the Prime Design Consultant (PDC), Construction Management (CM) and specialty firms selected to lead the design and construction of Calgary’s new Event Centre, a catalyst in the organisation’s vision for Calgary’s Culture & Entertainment District.


JOB OF THE WEEK: Broadcast Coordinator, The Football Association (The FA)

We’re delighted to bring you details on the latest Job of the Week – powered by Global Sports – which is an exciting vacancy for a Broadcast Coordinator at The Football Association (The FA); the governing body of football in England.


SoFi Stadium on course to be the undisputed leader in LED Video Display

They say the stars shine brighter in Hollywood and thanks to Samsung Display technology, Hollywood Park – Los Angeles’ Newest Sports & Entertainment District, soon to be home to the Los Angeles Chargers and Rams – will be the brightest of them all.


VIDEO: Real Madrid – New Santiago Bernabéu stadium renovation works

Following the first year of redevelopment work, the transformation of the madridistas’ stadium is now apparent. Spanish LaLiga side, Real Madrid’s mammoth project to deliver a New Santiago Bernabéu stadium will ensure a state-of-the-art arena that satisfies the demands of club members, whilst also increasing the club’s revenue streams.


Leyton Orient announces the launch of O’s Pitchside Restaurant

Following last week’s announcement from England’s Prime Minister, Boris Johnson, regarding the Government’s refreshed COVID-19 guidelines, Sky Bet League Two side, Leyton Orient Football Club, announced the launch of the O’s Pitchside Restaurant, which was sold-out less than 48hrs later.


THE BIG INTERVIEW: George Vaughan, Head of Technology, Ascot

In this latest in-depth industry interview, we hear insights from George Vaughan, Head of Technology for Ascot Racecourse, who discusses the unique challenges of the current climate, how they’re utilising technology with concepts like their “Golden Ticket” loyalty program, which sees NFC technology being used in a whole new way, and where the sector is headed post pandemic.


Four launches innovative placemaking services to support bid and host cities

Four Communications, the integrated marketing and communications agency based in the UK and the Gulf, has launched an innovative placemaking service to improve the value of places that brings together sector expertise across property, tourism, retailing, culture, sport, social purpose, public affairs, sustainability and digital insights.


Seat Unique


Events Marketplace






Seat Unique is a trusted online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.


We work with clubs, venues and rightsholders directly, to help fans access hospitality experiences anytime and anywhere, through our 24/7 online service.


We’re proud to be working with some of the biggest sports clubs and venues in the world. By using our innovative software, our partners can exclusively exhibit premium hospitality packages and VIP tickets through our website. This enables us to create a safe and secure online space in which customers are guaranteed access to the best packages at the best possible price.


Our software allows clubs and venues to sell hospitality tickets to fans safely and securely, 24 hours a day, 7 days a week. By powering online hospitality sales in this way, we’re helping clubs and venues maximise their sales channels and increase sales conversions more effectively and efficiently.


If you are an official rightsholder, artist, promoter or venue, and would like to discuss joining our community, we would love to hear from you.




Full company name: RMS EVENTS LTD T/A Seat Unique 

Contact name: Matt Judge, Head of Commercial 

Address: 83 Lavender Hill, Clapham, London, SW11 5QL

Email: matt@seatunique.com 

Tel: +44 208 706 0164

Web/URL: https://www.seatunique.com/ 



At Seat Unique, it’s our mission to bring fans closer to unforgettable live experiences by making VIP treatment accessible to all. That’s why we’ve built a secure, user-friendly online marketplace where hospitality tickets and premium packages come directly from clubs and venues.


It’s also our aim to help clubs and venues increase their sales channels. Our innovative software empowers our partners by turning on their sales channels 24 hours a day, 7 days a week.


#hospitality #premiumsales #sports #sportsbiz #sportsentertainment #VIPaccess


Re-inventing bar and table service after lockdown

As the UK emerges from coronavirus lockdown, venues are beginning to announce or plan for reopening. The biggest challenge is how to maintain social distancing and safety for customers and staff, while still delivering a great experience.


ALSD Webinar: A Path Forward for Suite Sales

Dan August of the Los Angeles Rams, Scott Spencer of Suite Experience Group, and the ALSD’s Jared Frank discuss current suite marketplace trends and a technology to better market and sell single-event suites in response to those trends.


Rugby Australia join forces with STH to create Wallabies Travel

Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.