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Real Madrid announces expansive omnichannel retail program

Real Madrid CF has unveiled an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid and a new Flagship Megastore at the Estadio Santiago Bernabéu. The Club has partnered with Legends to manage all merchandise operations.


ALSD Webinar: Engaging and retaining your most important asset, your fans

In this latest webinar from the Association of Luxury Suite Directors, ALSD President, Amanda Verhoff, discusses how to engage and retain our most important asset, the fans, with Chris Bobal, Chief Business Officer, Franklin Group USA, Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks, and Elisa Padilla, Marketing Consultant, Franklin Group USA.


Leyton Orient announces the launch of O’s Pitchside Restaurant

Following last week’s announcement from England’s Prime Minister, Boris Johnson, regarding the Government’s refreshed COVID-19 guidelines, Sky Bet League Two side, Leyton Orient Football Club, announced the launch of the O’s Pitchside Restaurant, which was sold-out less than 48hrs later.


THE BIG INTERVIEW: George Vaughan, Head of Technology, Ascot

In this latest in-depth industry interview, we hear insights from George Vaughan, Head of Technology for Ascot Racecourse, who discusses the unique challenges of the current climate, how they’re utilising technology with concepts like their “Golden Ticket” loyalty program, which sees NFC technology being used in a whole new way, and where the sector is headed post pandemic.


Seat Unique


Events Marketplace






Seat Unique is a trusted online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.


We work with clubs, venues and rightsholders directly, to help fans access hospitality experiences anytime and anywhere, through our 24/7 online service.


We’re proud to be working with some of the biggest sports clubs and venues in the world. By using our innovative software, our partners can exclusively exhibit premium hospitality packages and VIP tickets through our website. This enables us to create a safe and secure online space in which customers are guaranteed access to the best packages at the best possible price.


Our software allows clubs and venues to sell hospitality tickets to fans safely and securely, 24 hours a day, 7 days a week. By powering online hospitality sales in this way, we’re helping clubs and venues maximise their sales channels and increase sales conversions more effectively and efficiently.


If you are an official rightsholder, artist, promoter or venue, and would like to discuss joining our community, we would love to hear from you.




Full company name: RMS EVENTS LTD T/A Seat Unique 

Contact name: Matt Judge, Head of Commercial 

Address: 83 Lavender Hill, Clapham, London, SW11 5QL

Email: matt@seatunique.com 

Tel: +44 208 706 0164

Web/URL: https://www.seatunique.com/ 



At Seat Unique, it’s our mission to bring fans closer to unforgettable live experiences by making VIP treatment accessible to all. That’s why we’ve built a secure, user-friendly online marketplace where hospitality tickets and premium packages come directly from clubs and venues.


It’s also our aim to help clubs and venues increase their sales channels. Our innovative software empowers our partners by turning on their sales channels 24 hours a day, 7 days a week.


#hospitality #premiumsales #sports #sportsbiz #sportsentertainment #VIPaccess


ALSD Webinar: A Path Forward for Suite Sales

Dan August of the Los Angeles Rams, Scott Spencer of Suite Experience Group, and the ALSD’s Jared Frank discuss current suite marketplace trends and a technology to better market and sell single-event suites in response to those trends.


Rugby Australia join forces with STH to create Wallabies Travel

Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.


Cooperation between Sports Venue Business and STADIAWORLD revealed

STADIAWORLD is entering into a strategic cooperation with the Sports Venue Business (SVB) portal based in the Republic of Ireland, with a global readership. The international yearbook SPORTS VENUES 2020/21 will be published in August.  


Venue specialists Forward Associates open US Regional office

Leading venue specialists Forward Associates has opened a US head office in Chicago. In addition to its work with The O2 and Tottenham Hotspur FC, the 20-strong London business is active across Europe, Scandinavia and South America. 


LOOKING FORWARD: The Future of Sports and Entertainment

Teams throughout all major leagues have had much success in building a strong season ticket base, which cannot be surrendered to the hurdles of 2020 and COVID-19. Together, we can create the future of sports, a future with prosperity, competition and excitement through loyalty, as Luis D. Rivera at First Star Solutions reports.


Southampton FC appoint SecuTix as new ticketing technology partner

Southampton FC have announced a partnership with cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season.


Seat Unique partners with Hampshire Cricket

Fans can access VIP matchday and concert experiences at The Ageas Bowl, by securing official hospitality tickets and packages through Seat Unique’s trusted online platform.


Twickenham pens report highlighting stadia venues ideal for social distancing

According to Twickenham Stadium, stadia venues could provide a ready-made option for event organisers looking to implement social-distancing measures for their delegates. The home of England Rugby has released its new regulations to help keep events and delegates safe and believes that the natural flow of these venues, combined with the size and the abundance of smaller spaces, allows for more options for event organisers.


The redeveloped El Sadar stadium is the pillar of Osasuna’s modernisation

Club Atlético Osasuna will invest more than was planned to build a new roof for the entire El Sadar ground and also create additional commercial space making it possible to use the stadium more days of the year.


Stadia & Arenas: The roadmap back to reopening

Following on from the recent Ungerboeck Stadia & Arena Summit, which saw industry experts from Mercedes-Benz Stadium, Allen County War Memorial Coliseum, BC Place, KC Chiefs and Sports Venue Business discuss the roadmap back to reopening, this article shares insights from numerous industry executives.


Stadium Architecture in a Post Viral Era 1.0

There is no doubt that the Post Viral Era will have a direct effect on the way we work, play and live. It is the responsibility of architects to bring to the table solutions which make stadiums and other major sports venues not only to “be safer” but also to “feel safer”, as Mark Fenwick of Fenwick Iribarren Architects discusses.