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Rangers kick off digital transformation

Scottish Premiership side, Rangers Football Club, has unveiled its club brand evolution and digital transformation strategy through an enhanced suite of unified digital products, including the launch of a new industry leading club website and app.

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North Carolina Football Club announces partnership with IQONIQ

The North Carolina Football Club has announced a multi-year partnership with new fan engagement platform, IQONIQ. The IQONIQ logo will be featured on the sleeve of the 2020 NC Courage kit during the NWSL Challenge Cup in Utah.

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Real Madrid announces expansive omnichannel retail program

Real Madrid CF has unveiled an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid and a new Flagship Megastore at the Estadio Santiago Bernabéu. The Club has partnered with Legends to manage all merchandise operations.

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ALSD Webinar: Engaging and retaining your most important asset, your fans

In this latest webinar from the Association of Luxury Suite Directors, ALSD President, Amanda Verhoff, discusses how to engage and retain our most important asset, the fans, with Chris Bobal, Chief Business Officer, Franklin Group USA, Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks, and Elisa Padilla, Marketing Consultant, Franklin Group USA.

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Leyton Orient announces the launch of O’s Pitchside Restaurant

Following last week’s announcement from England’s Prime Minister, Boris Johnson, regarding the Government’s refreshed COVID-19 guidelines, Sky Bet League Two side, Leyton Orient Football Club, announced the launch of the O’s Pitchside Restaurant, which was sold-out less than 48hrs later.

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ALSD Webinar: A Path Forward for Suite Sales

Dan August of the Los Angeles Rams, Scott Spencer of Suite Experience Group, and the ALSD’s Jared Frank discuss current suite marketplace trends and a technology to better market and sell single-event suites in response to those trends.

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Rugby Australia join forces with STH to create Wallabies Travel

Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.

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Cooperation between Sports Venue Business and STADIAWORLD revealed

STADIAWORLD is entering into a strategic cooperation with the Sports Venue Business (SVB) portal based in the Republic of Ireland, with a global readership. The international yearbook SPORTS VENUES 2020/21 will be published in August.  

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LaLiga’s international audience rises by almost 50% after restart

LaLiga Santander increased its international viewing figures by more than 48% on the first matchday (Matchday 28) following the restart of the league on June 11 compared to the average for the first 27 matchdays prior to the forced suspension of the Spanish league due to the COVID-19 pandemic.

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Venue specialists Forward Associates open US Regional office

Leading venue specialists Forward Associates has opened a US head office in Chicago. In addition to its work with The O2 and Tottenham Hotspur FC, the 20-strong London business is active across Europe, Scandinavia and South America. 

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LiveStyled becomes Realife Tech

LiveStyled has announced a major global rebrand that sees it become Realife Tech, following the closing of its Series A funding round. The new name and brand, reflects the Company’s singular focus on delivering personalised engagements to customers enjoying real world experiences.

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60 minutes with G2 Strategic CEO, Marshall Glickman

In this in-depth video interview, conducted via Zoom, we hear from industry veteran, Marshall Glickman, CEO of G2 Strategic, who benefits from almost four decades experience of working in the sports and entertainment sector, with clients including ATP, EuroLeague Basketball, LaLiga and Ligue 1.

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N3XT Sports, G2 Strategic and Maheta Molango team up to form 3MS CONSULTING

N3XT Sports, co-founded by Mounir Zok, former Director of Innovation & Technology for the US Olympic Committee, G2 Strategic, led by former NBA executive Marshall Glickman, and Maheta Molango, former CEO of RCD Mallorca football club, today announced the formation of a new consulting group, 3MS CONSULTING. 

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Works begin on Academy development following Planning Permission & GLA approval

Bromley Council’s Planning Department has formally granted Planning Permission for Crystal Palace FC’s Academy redevelopment works, following approval from the Greater London Authority (GLA).

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LOOKING FORWARD: The Future of Sports and Entertainment

Teams throughout all major leagues have had much success in building a strong season ticket base, which cannot be surrendered to the hurdles of 2020 and COVID-19. Together, we can create the future of sports, a future with prosperity, competition and excitement through loyalty, as Luis D. Rivera at First Star Solutions reports.

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Southampton FC appoint SecuTix as new ticketing technology partner

Southampton FC have announced a partnership with cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season.

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