E: info@sportsvenuebusiness.com

Webinar Program



For our own program of webinars*, which will be delivered over the coming months, topics will include:


Revenue Maximisation

Fan Engagement & the Fan Experience

Venue Technology & the Latest Innovations

Trends in Sports Architecture & Design

Safety & Security: Compiling robust Safety & Security Plans

Best practice & the latest in Venue Management & Operations

Transforming your Playing Surface

Going Green! Sustainability in Focus


*If you would be interested in joining one of the webinar panels or would like to hear about the opportunities to secure ‘Title Sponsorship’ for one of these webinar sessions, then please call the Irish Head Office on Tel: +353 (0)44 9335212 or email your enquiry to: info@sportsvenuebusiness.com


In terms of the webinars being offered by the industry, for the industry, there are the following programs being delivered this month:


‘Touchdown! How the Jacksonville Jaguars engage fans and increase loyalty’:

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The webinar will be held this Wednesday, October 12, 2016, from 1:00pm to 2:00pm, Eastern Daylight Time.

About this event

Join this webinar to hear how the Jacksonville Jaguars keep fan engagement strong year-round by leveraging customer insights and personalising content for fans.

About the presenters

Spenser Coop, Manager of Marketing Strategy, Jacksonville Jaguars
Spenser Coop, Manager of Marketing Strategy, Jacksonville Jaguars Image
Spenser is the Manager for Marketing Strategy for the Jacksonville Jaguars. Spenser’s career in sports – which has spanned from NASCAR to the NHL and now to the NFL – has specialised in developing, implementing and creating marketing automation systems and responsible for consumer analytics which impact sales, service and advertising strategies. Originally from Tennessee, Spenser graduated from the University of Tennessee and then received his MBA from St. Thomas University in Miami, FL.

Karen Kokiko, Senior Product Marketing Manager, Oracle Data Management Platform, Oracle Marketing Cloud


Karen Kokiko is a marketing executive with over 20 years of experience leading marketing teams and driving business strategy for businesses invested in digital and advertising success. Karen brings her knowledge of data-driven marketing, data, and data management as well as audience segmentation and development to Oracle where she focuses on paid advertising product marketing solutions across the Oracle Marketing Cloud. Prior to Oracle, Karen led competitive intelligence for product marketing for Neustar, and data-driven marketing initiatives in the publishing industry from the CMO seat. Karen resides in Leesburg, Virginia. She can be found on Twitter @karenkokiko and via email at: Karen.kokiko@oracle.com



Everbank Field. Courtesy: Jacksonville Jaguars



Free Webinar: The Impact of the Digital Age on the Marketing of Football, Thursday 13 October 2016




Richard Denton
Professor of Sport Marketing
Johan Cruyff Institute

Richard Lamb
International Business Director
Inter Milan

Steven Adams
Senior Commercial Acquisitions Manager
The FA

Will Lloyd



 The impact of the digital age on the marketing of football

The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies.

In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it.

As the saying goes, “After the game is before the game”: digital technology and media are enabling football fans and clubs to communicate with each other well beyond the 90 minutes of the match. And these technical opportunities are fuelling demand for more content and a personalized user experience.

Sign up for this FREE Webinar by clicking here