SPORTS VENUE BUSINESS: WEBINAR PROGRAM & OPPORTUNITIES TO BE INVOLVED
For our own program of webinars*, which will be delivered over the coming months, topics will include:
Fan Engagement & the Fan Experience
Venue Technology & the Latest Innovations
Trends in Sports Architecture & Design
Safety & Security: Compiling robust Safety & Security Plans
Best practice & the latest in Venue Management & Operations
Transforming your Playing Surface
Going Green! Sustainability in Focus
*If you would be interested in joining one of the webinar panels or would like to hear about the opportunities to secure ‘Title Sponsorship’ for one of these webinar sessions, then please call the Irish Head Office on Tel: +353 (0)44 9335212 or email your enquiry to: email@example.com
In terms of the webinars being offered by the industry, for the industry, there are the following programs being delivered this month:
‘Touchdown! How the Jacksonville Jaguars engage fans and increase loyalty’:
The webinar will be held this Wednesday, October 12, 2016, from 1:00pm to 2:00pm, Eastern Daylight Time.
About this event
Join this webinar to hear how the Jacksonville Jaguars keep fan engagement strong year-round by leveraging customer insights and personalising content for fans.
About the presenters
Karen Kokiko, Senior Product Marketing Manager, Oracle Data Management Platform, Oracle Marketing Cloud
Karen Kokiko is a marketing executive with over 20 years of experience leading marketing teams and driving business strategy for businesses invested in digital and advertising success. Karen brings her knowledge of data-driven marketing, data, and data management as well as audience segmentation and development to Oracle where she focuses on paid advertising product marketing solutions across the Oracle Marketing Cloud. Prior to Oracle, Karen led competitive intelligence for product marketing for Neustar, and data-driven marketing initiatives in the publishing industry from the CMO seat. Karen resides in Leesburg, Virginia. She can be found on Twitter @karenkokiko and via email at: Karen.firstname.lastname@example.org
Free Webinar: The Impact of the Digital Age on the Marketing of Football, Thursday 13 October 2016
Professor of Sport Marketing
Johan Cruyff Institute
International Business Director
Senior Commercial Acquisitions Manager
The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies.
In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it.
As the saying goes, “After the game is before the game”: digital technology and media are enabling football fans and clubs to communicate with each other well beyond the 90 minutes of the match. And these technical opportunities are fuelling demand for more content and a personalized user experience.
Sign up for this FREE Webinar by clicking here