Emirates and AC Milan extend long-standing partnership

AC Milan has announced the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the last 10 years.

The AC Milan and Emirates partnership brings together two leading brands with global ambitions, underpinned by shared values that include excellence, innovation, elegance and style.

The announcement of the extension is the latest milestone in a long-standing and successful relationship between the Rossoneri and the Dubai-based airline. At the end of this three-year term, the total duration of the partnership will have reached 17 years.

Emirates first became a partner of AC Milan in 2007 and in the 2010/11 season the global airline took its place on the front of the club’s shirt, bringing the brand to prominence in the hearts and minds of millions of football fans all over the world.

Emirates continues as a Principal Partner, the Principal senior men’s team shirt sponsor and Official Airline Partner of AC Milan. The new deal provides AC Milan with the opportunity to welcome new Principle Partners to the club’s growing partnership family, with space on the club’s first team shirt sleeve, training kit and women’s team shirts available independently for the first time.

Casper Stylsvig, Chief Revenue Officer, AC Milan, said:

We are thrilled to announce a 3-year extension to our relationship with Emirates, one that has truly stood the test of time. This renewal is a testament to the value both parties have brought to the table throughout this long term and collaborative partnership. The partnership of these two brands, with such strong international visibility, is an extremely powerful one. We are delighted to support Emirates in showcasing the excellence and quality of their experience all over the world. Coming out of a global pandemic, our new deal with Emirates has also allowed the club to redefine its partnership strategy, providing an increased sponsorship inventory and therefore greater potential for further commercial partners moving forwards.

Flavio Ghiringhelli, Italy Country Manager, Emirates, said:

AC Milan has been a great partner for Emirates. With them, we have found a like-minded brand with the same drive and vision for delivering quality experiences and bringing the world together to celebrate a shared passion. We are delighted to renew our partnership, which demonstrates our long-term commitment to the club, and to fans of the sport in Italy and globally.

Source & image, courtesy: ACMilan.com

#ACMilan #FlyEmiratesFlyBetter #SerieATIM #football #seriea #sportsbiz #stadia 

The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focusing on increasing revenue via new builds, renovations, service expansions & technology – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, with tours of our host venue, Everton’s Goodison Park and M&S Bank Arena. NB: The physical event will be complemented by a range of virtual elements to ensure no one misses out!

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebiz

#sportsvenuebusiness – The leading platform for sector news, views & developments