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Intesa Sanpaolo inks sponsorship deal with Atalanta Bergamasca Calcio

Intesa Sanpaolo and Atalanta B.C. have announced a partnership agreement under which the Bank will become a Club Sponsor and Banking Partner. Intesa Sanpaolo will be at the side of the First Team – which was narrowly defeated by PSG in the Champions League quarter-finals following a record-setting Serie A season – and be Main Sponsor to the Club’s youth sector teams.

 

The historic grandstand of the Bergamo stadium, which is accessed from Viale Giulio Cesare, will be named RINASCIMENTO (“Renaissance”) to provide continuity to the programme launched by Intesa Sanpaolo and the City of Bergamo to deal with the Covid-19 emergency.

 

The project – which saw Intesa Sanpaolo support the city and the surrounding area during the most complex phases of the public health emergency – provides support to micro and small businesses, small commercial and artisan businesses, start-ups and third sector organisations in Bergamo that have the desire or need to implement projects to adapt, innovate and reorganise their businesses, not least because of the sudden changes in working and living conditions caused by the Covid health emergency.

 

Intesa Sanpaolo, together with the Istituto per il Credito Sportivo – the principal lender in Italy for sports facilities – has also signed a €40m loan for the renovation of the Gewiss Stadium.

 

Intesa Sanpaolo, together with the Istituto per il Credito Sportivo – the principal lender in Italy for sports facilities – has signed a €40m loan for the renovation of the Gewiss Stadium

 

Atalanta Bergamasca Calcio and the City of Bergamo have launched the stadium renovation project to give this piece of strategic infrastructure back to the city, while simultaneously creating a new, inclusive and sustainable venue capable of hosting sporting events, as well as providing business services and other cultural initiatives.

 

Through the development of this new infrastructure, Bergamo brings its example of Italian pride to Europe, increasing the stadium’s capacity and the quality of the services offered.

 

The works are expected to be completed by the end of 2021, with the renovation of the Curva Sud Morosini, the construction of an underground car park with 285 spaces and extensive urbanisation works.

 

Gaetano Miccichè, Chief Executive Officer and General Manager of UBI Banca, said:

We are extremely proud to announce this agreement today and thus make a real contribution to a project that will also allow Atalanta Calcio and the city of Bergamo to play and win in a more functional, larger, state-of-the-art, stadium that will be proudly showcased across Europe. This partnership aims to provide tangible evidence of the commitment that the new organisation which is emerging from the integration of Intesa Sanpaolo and UBI Banca for the areas in which they operate, which considers the support it provides to businesses, families, employees and shareholders to be one of the strengths of our banking Group.

 

Luca Percassi, Chief Executive Officer, Atalanta B.C., said:

Establishing a partnership with the largest Italian banking group, which is also one of the largest in the Eurozone, can only make us proud. Such an important agreement, at such a difficult time as the one we are experiencing at a global level, confirms and strengthens our Club’s determination to continue growing. Completing the Gewiss Stadium renovation not only means providing our fans with a more comfortable and modern structure but also giving a completely redeveloped, more liveable and family-friendly area back to the city of Bergamo and its citizens.

 

Atalanta Bergamasca Calcio and the City of Bergamo have launched the stadium renovation project to give this piece of strategic infrastructure back to the city, while simultaneously creating a new, inclusive and sustainable venue capable of hosting sporting events, as well as providing business services and other cultural initiatives

 

Images & source: www.atalanta.it

 

#GoAtalantaGo #ForzaAtalanta #football #seriea #sportsbiz #stadia 

 

The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focusing on increasing revenue via new builds, renovations, service expansions & technology – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, with tours of our host venue, Everton’s Goodison Park and M&S Bank Arena. NB: The physical event will be complemented by a range of virtual elements to ensure no one misses out!

 

 

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.

 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

 

#ALSD – Leading the Premium Seat sector for the last 30 years

 

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