Army West Point Athletic Association and Legends have announced a comprehensive new partnership focused on creating an elevated experience for both fans and cadets, as part of the Michie Stadium Preservation Project at the U.S. Military Academy at West Point, home of the Army Black Knights football program.
The modernisation of Michie Stadium will include a complete transformation of the East Stands space, where cadets have watched games since 1962. The project will fully integrate the cadets into the reimagination process, to elevate the viewing experience in a way that is authentic to the “Duty, Honor, Country” ideals.
The project will introduce all-new premium areas for Michie Stadium guests with the addition of suite, loge and club level seating. Army West Point football is an unparalleled experience and these upgrades will further enhance the uniqueness of being able to experience a game at Michie Stadium.
Legends previously assisted Army by conducting a comprehensive market study, soliciting feedback from West Point alumni, A Club donors, ticket holders and Black Knight fans, to help determine the new seating experience and amenities within the East Stands. Additionally, Legends will manage sales and marketing, business intelligence and data analytics services across the integrated partnership.
Legends’ proprietary technology, data and analytics platform will be a critical driver in delivering customised solutions and unique innovations for Army.