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Final design revealed for the new Guangzhou Evergrande Football Stadium

FC Guangzhou Evergrande has unveiled brand new designs for their CNY 12 billion (US$1.7bn) 100,000-capacity stadium. The new design, from global architecture group, Gensler, having been passed on July 3rd, replacing the original lotus flower design.

 

The new design for the Chinese Super League champion has been given the name “Lotus Crown”, with the inspiration coming from the “Bingdi Lotus” (two lotus flowers on a stalk), matching Guangzhou’s reputation as the City of Flowers. Its fiery red primary colour reflecting both the Club’s coat of arms and the city’s colours. At night, however, it’s expected to light up in many more colours.

 

The club broke ground on the new stadium, located in the business district of Guangzhou South, China, back on April 16, 2020. With over 100,000 seats, Guangzhou Evergrande Soccer Stadium will assume the mantel as the world’s largest stadium.

 

The club’s state-of-the-art, 150,000sqft home is set to benefit from some 168 VIP suites upon completion, which is due in December 2022.

 

Experts believe that the Guangzhou Evergrande Football Stadium, owned by FC Guangzhou Evergrande, will be much more than just a football stadium, rather a sports and entertainment destination featuring a large shopping mall, along with facilities for both sport and business.

 

In the future, the new signature building of Guangzhou will also be the centrepiece for a variety of sporting feasts for the entire Pearl River Delta and even the Guangdong-Hong Kong-Macao Greater Bay Area.

 

Image, courtesy: FC Guangzhou Evergrande

 

The eight-time CSL champions, coached by Italian FIFA World Cup winner, Fabio Cannavaro, have won the AFC Champions League twice and average 50,000 fans for home matches.

 

Upon completion, the new stadium will – for a time at least – be the world’s largest football venue, that is until FC Barcelona completes works on the redevelopment of its iconic Nou Camp, which will see it expanded to 105,000 seats.

 

Hosting plans

With China PR to host the newly expanded 2021 FIFA Club World Cup and the AFC Asian Cup 2023, Guangzhou Evergrande’s ambitions are that it’s brand new, world-class sports complex will be the host venue for the opening ceremony of the 2023 Asian Games.

 

The club – whose majority shareholders are the Evergrande Real Estate Group (56.71%) and the e-commerce company Alibaba Group (37.81%), while the rest of the shares are traded in the Chinese OTC system – currently plays at the 58,500-capacity Tianhe Stadium.

 

Source: http://www.newsgd.com/news/exclusive/content/2020-07/07/content_191131544.htm

 

Video, courtesy:  JGSA Stadium

 

#sportsbiz #sportsentertainment #SportsHospitality #sportsindustry #Stadia

 

The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, and will examine how to increase revenue through new builds, renovations, service expansions and technology. NB: ALSD International 2020 will feature physical and virtual elements to ensure that no one misses out!

 

 

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.

 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

 

#ALSD – Leading the Premium Seat sector for the last 30 years

 

#sportsvenuebiz

 

#sportsvenuebusiness – The leading platform for sector news, views & developments

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