Southampton FC appoint SecuTix as new ticketing technology partner
Southampton FC have announced a partnership with cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season.
Following a competitive pitch, SecuTix will handle both ticketing and hospitality through its SecuTix 360° platform. The appointment is part of the Club’s programme of digital transformation, which aims to deliver a step-change in their fan experience.
Matt Silvester, Southampton FC’s Head of Ticketing, Membership & Hospitality, said:
The Secutix platform allows us to deliver a more bespoke customer platform that will ensure our fans enjoy the very best experience, from a transformational customer journey through to a more flexible account facility. We were impressed by SecuTix’s open platform and ability to connect with the latest in digital technologies to power an improved online experience for our fans and customers.
David Hornby, Managing Director SecuTix UK and Ireland, added:
We’re proud to add Southampton to our growing list of clients in the sports sector. Our priority for the 20/21 season is to develop the overall fan experience, with a focus on making hospitality a more integrated part of the customer journey. We’ll be introducing 3D rendering of both in-stadium seats and the key hospitality suites to give fans an enhanced experience when purchasing tickets and hospitality packages online. Today’s fans expect more and Saints are leading the way in how fans select and buy seats.
Tickets through the new platform will go on sale later this month.
SecuTix is a pioneer in applying the SaaS model to ticketing and a European developer of an integrated, cloud-based platform for white label ticketing and target group management. SecuTix 360° offers event professionals a multichannel ticketing solution that enables them to control their distribution, reach their audience and thus strengthen customer loyalty and increase sales. The company is a subsidiary of the Swiss systems integrator Elca with headquarters in Lausanne and branches in Paris, Madrid, London and Munich. Numerous museums, cultural institutions, stadiums, sports clubs, municipalities and festivals rely on SecuTix to revolutionise ticket processes and offer their customers a unique experience.
Main image top: SOUTHAMPTON, ENGLAND – OCTOBER 6: General view of St Mary’s Stadium prior to the Premier League match between Southampton FC and Chelsea FC at St Mary’s Stadium on October 6, 2019 in Southampton, England
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ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – taking place at Liverpool FC’s Anfield Stadium this October, 12-13, will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.
The next edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.
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