Philadelphia Union and Subaru of America announce Stadium Naming Rights Partnership
Philadelphia Union and Subaru of America, Inc. have announced a multi-year stadium naming rights partnership in a global ‘first’ for the automaker.
As a part of the partnership, the home of the Union will be named Subaru Park, an 18,500-seat sports and events destination in the greater Philadelphia area. Subaru will become the official and exclusive automotive partner of the Philadelphia Union. Additionally, the two companies have jointly made a commitment to the greater Philadelphia community that will produce a series of charitable programs as an extension of the Subaru Love Promise vision.
The agreement between the Union and Subaru marks the first time the leading automaker has entered into a partnership with a major league sports team, domestically and globally. Extending beyond a naming rights agreement, the core of the partnership is the development of community programs that enhance the greater Philadelphia community where both organisations are headquartered. The programs will benefit causes centred around youth soccer, pediatric cancer, pet adoption and environmental sustainability.
Tim McDermott, Philadelphia Union President, said at last week’s announcement:
Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community. Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value upon which our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area.
Thomas J. Doll, President and CEO, Subaru of America, Inc., said:
When organisations unite for the greater good, everyone wins, which is why we at Subaru of America are excited to come together with our local professional soccer team, the Philadelphia Union, under a shared goal to do good and strive for the betterment of our local communities. This partnership extends the reach of our commitments to improve the lives of people in our community. Subaru of America, along with our retailers and the Philadelphia Union, will develop community programs that will directly tie to our Subaru Love Promise initiatives.
At the centre of the agreement is a commitment to the community through outreach programs as a part of the Subaru Love Promise company vision. Those initiatives include:
- Subaru Loves the Earth: A focus on creating a more sustainable environment for fans and the Philadelphia community through recycling efforts and a community garden to grow and donate fresh fruits and vegetables to local communities in need.
- Subaru Loves to Help: An effort to provide underserved communities the equipment and resources needed to become active and experience the game of soccer in and around the city.
- Subaru Loves to Care: A commitment to support children battling cancer, to highlight and recognise unsung heroes in our community, as well as a celebration of all walks of life regardless of race, colour, religion, national origin, gender, gender identity, disability, sexual orientation or socioeconomic status.
- Subaru Loves Pets: A mission to unite pets with loving homes and to support pet adoption and animal welfare in the Greater Philadelphia community.
In addition to becoming Subaru Park and adding new dynamic signage, the Union’s home will receive numerous additional improvements ahead of the 2020 season, including:
- State-of-the-art Videoboard: Subaru Park will feature an all-new, high dynamic range (HDR) videoboard for the 2020 season. This will be the first HDR compatible videoboard in a Philadelphia sports venue and the first in any MLS soccer-specific venue. The board will be 109 ft. x 32 ft. with 3,440 sq. ft. of video surface, a 281% increase in surface, and feature a 200% increase in resolution. The stadium will also feature upgraded LED ribbons around the field and bowl, as well as more than 200 new monitors throughout the stadium and concourse.
- New Parking Lots: Three new parking lots have been acquired by the Union during the off-season, providing more parking and improved ingress and egress for ticket holders. In addition, there will be more than 30 reserved spaces in Lot B, free of charge on a first-come, first-serve basis for fans who are Subaru owners.
- Tunnel Club: After a soft opening during the 2019 playoff game, the new premium VIP Tunnel Club is now open and offers special game day experiences to West Side Field Seat, Field Table, Manager’s Row and Presidential Row Season Ticket Members. The Tunnel Club provides exclusive benefits ranging from all-inclusive food and beverage to one-of-kind experiences such as behind the scenes, close-proximity to the players and their locker room throughout the game.
OVG Global Partnerships served as the naming rights agency for the Philadelphia Union and was instrumental in the creation of this partnership.
About Philadelphia Union
The Philadelphia Union is an innovative, forward-thinking professional soccer club competing in Major League Soccer (MLS) and one of Philadelphia’s five major league sports teams. Driven by unprecedented fan support, MLS awarded the Philadelphia expansion franchise rights to Jay Sugarman in 2008 and the Union kicked off its inaugural season in 2010. The club has reached the finals of the Lamar Hunt U.S. Open Cup in 2014, 2015 and 2018, and has appeared in the MLS Cup Playoffs in 2011, 2016, 2018 and 2019.
The Philadelphia Union is part of parent company Keystone Sports & Entertainment, which also operates USL Championship side Philadelphia Union II, the Philadelphia Union Academy, Philadelphia Union Foundation and Philadelphia Union Youth Programs. With a commitment to developing talent from the Delaware Valley, the Union have signed nine local players from their academy to a first team contract.
The Union play at Subaru Park in Chester, PA, USA, on the banks of the Delaware River. The custom-built stadium is part of the Union’s unique waterfront campus, featuring an historic power plant rebuilt into a 500,000 sq. ft. creative office building, a state-of-the-art Training Complex, over 7 acres of professional grade practice pitches and multiple onsite parking fields.
For more information about the Philadelphia Union, visit www.philadelphiaunion.com
#soccer #football #stadium #MLS #Subaru
Images, courtesy: Philadelphia Union
The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being held at Liverpool Football Club’s iconic Anfield stadium this October 12-13. The event will include a high level conference focused on how to increase revenue through new builds, renovations and service expansions, as well as via the latest technology, in addition to behind-the-scenes venue tours, networking events, access to 1-on-1 meetings and an exhibition showcasing the latest products, services & solutions.
#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector