E: info@sportsvenuebusiness.com

Sodexo wins eight-year deal with Swansea City Football Club

Sodexo has won the exclusive catering contract at the Liberty Stadium for Swansea City AFC and Ospreys Rugby.

 

The eight year contract starts in June 2019 and will see Sodexo – a leading global services company – providing catering on event days throughout Liberty Stadium in all lounges and general admission areas.

 

Sodexo will invest in new digital screens and a stadium wide EPOS system to support speed of service in the public areas alongside improved audio-visual facilities in the lounges and new local food offers.

 

A new hospitality experience will be launched in 2020 alongside enhanced general admission offers and a further facility investment in a new bar area.

 

Sodexo has also won the contract for non-match day sales to help drive additional revenue for the stadium, drawing on its expertise in the sports and leisure sector.

Sodexo will provide catering on event days throughout Liberty Stadium in all lounges and GA areas. It will also invest in new digital screens and a stadium wide EPOS system to support speed of service in the public areas alongside improved AV facilities in the lounges and new local food offers

 

Chris Bray, CEO Sports & Leisure, Sodexo UK & Ireland, said:

This new partnership with Swansea City Football Club will see Sodexo bring its world-leading expertise in catering and venue and event management to South Wales. Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non-matchdays.

 

At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.

 

Chris Pearlman, Swansea City’s Chief Operating Officer, said:

We chose to partner with Sodexo for the next eight years because of their proven ability and reputation to deliver first-class food, service and hospitality. We will work in partnership with Sodexo to deliver an enhanced fan experience supported by smart technology.

 

Images, courtesy: Swansea City AFC

 

ALSD International – Europe’s one and only event dedicated to the Premium/VIP Seating & Hospitality sector – is coming to Croke Park Stadium in Dublin this October 28-29. The speaker lineup features some 30+ experts from across Europe and North America, with conference sessions to focus on increasing revenues through new builds, renovations & service expansions, as well as via the latest technologies and trends in F&B. Click on the banner below to view the conference agenda, full speaker lineup, exhibitor & sponsor opportunities, and to register as a delegate for this must-attend event…

 

 

 

#ALSDInternational – Europe’s one and only event dedicated to the Premium Seat & Hospitality sector

 

#sportsvenuebiz

 

#SportsVenueBusiness – the leading platform for sector news, views & developments

LaLiga and Premier Sports announce partnership in the UK & Ireland
September 15, 2019
First seat installed at new North Queensland Stadium
September 13, 2019
AFC President meets FIFA President in Zurich
September 13, 2019
Avangard to equip FC Crvena Zvezda’s Rajko Mitic stadium
September 12, 2019

Facebook

Twitter

LinkedIn