A new player in the creation & production of great shows sized for stadiums
Industry veteran, Jean-Christophe Giletta, has launched Live Stadium. The goal of this new player in the stadium industry is to partner with stadium operators who’s strategy is to diversify their programming with large cultural events.
Stadium operators face two major challenges: 1) A shortage of events able to fill a stadium of 40,000-50,000-capacity and 2) The strong competition between stadiums when an opportunity arises to host a major event, like an international match or a large-scale concert.
To meet this growing demand, Live Stadium offers a series of great shows scheduled between 2020 and 2024, showcasing the most popular works of the classical repertoire. These shows, with a staging and a scenography scaled for stadiums, will allow spectators to not only attend a great show, but also to learn, participate and express their own talents.
Live Stadium is creating and producing these large shows for stadiums over 25,000-seats worldwide.
The first creation of Live Stadium, a monumental Swan Lake, is proposed for June 2020 in France and Europe.
The great operas, Aida in 2021 and Carmen in 2022, will follow, then the Four Seasons of Vivaldi in 2023 and the 9th Symphony of Beethoven in 2024.
Jean-Christophe Giletta said:
For more than 14 years at the Stade de France, I have demonstrated that we can create durable value in stadiums by diversifying the sporting programme with big cultural and popular shows. By proposing spectacular staging, developing bold artistic concepts and unprecedented marketing campaigns, we have gathered more than 1.5 million spectators for great operas such as Carmen, Aïda, Nabucco, Turandot, Verdi’s Requiem or for original creations such as Celtic Nights, Urban Peace, Unighted, Ben Hur and Excalibur. Sharing this experience with stadium operators, proposing great cultural shows, accessible to all, while entertaining, this is the goal of Live Stadium.
For further information, visit: www.LiveStadium.fr
Images, courtesy: Live Stadium