E: info@sportsvenuebusiness.com

State Farm Arena adds new ultra-premium ‘Concert Club’

Earlier this week, the Atlanta Hawks previewed the ‘Concert Club’, the newest premium space at the all-new State Farm Arena, to a select number of local and national media.

 

Concert Club, located on the north side of the building opposite the concert stage and above sections 112-115, was designed in equal parts with the premium event fan and the music lover in mind.

 

With an unparalleled high-end experience from entrance to exit, Concert Club ticket holders are provided a new and private entrance into State Farm Arena, in-seat wait service and a complimentary exclusive chef Joe Schafer-inspired food menu, beverage with featured mixologist and top-shelf products.

 

Atlanta Hawks and State Farm Arena CEO, Steve Kooning, said:

We are eager to present this new premium offering at State Farm Arena. With all of the major acts coming through our venue, this intimate space will provide the ultimate experience with front-row parking, an amazing culinary experience and in-seat service paired with an amazing view of concerts, shows and Hawks games.

 

The Concert Club seats only 268 people, comprised of 50 front-row seats, 138 concert loge seats and 80 theatre table seats.

 

This new premium area features two private bars, two chef tables, as well as ‘action stations’ designed for a grab-and-go experience. The club also boasts a 47-seat party deck that extends over the top of the lower bowl.

 

The Hawks previewed the ‘Concert Club’ – the newest premium space at the all-new State Farm Arena – to a select number of local and national media this week

 

The club’s centrepiece is a custom chandelier, made of acrylic tubes and a sculptural pewter frame hanging above the beautiful granite on the main feature bar.

 

Designed by ai3 Inc., a multi-disciplinary design studio known for its diverse designs in the hospitality, restaurant and sports industries, they were also responsible for the look and feel of the arena’s Harrah’s Cherokee Casinos Club in addition to numerous local award-winning restaurants such as Miller Union and Cooks & Soldiers.

 

The award-winning venue won Atlanta Business Chronicle’s ‘Rehab/Renovation Deal of the Year’ and is a finalist for SportsBusiness Journal’s ‘Sports Facility of the Year’.

 

To learn more about the second-largest renovation in NBA history, visit: hawks.com/transformation.

 

The new premium area features two private bars, two chef tables, as well as ‘action stations’ designed for a grab-and-go experience. The club also boasts a 47-seat party deck that extends over the top of the lower bowl

 

Image credit: Katie Bricker Tessaro

 

About the Atlanta Hawks 

With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and State Farm Arena remain committed to making Atlantans proud on the court and off. The 2014-15 Southeast Division Champions, the Hawks made the postseason in 10 consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015.

 

Off the court, the organisation has built a culture of inclusion, diversity and innovation, all with a touch of Southern Hospitality. It continues into the community where the organisation builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighbourhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences.

 

For anyone involved in the Premium Seat or Hospitality business, the ALSD event taking place in Chicago next month and the ALSD International event being held at Croke Park Stadium in Dublin this October are must-attend events 

 

#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector

 

#SportsVenueBusiness – the leading platform for sector news, views & developments 

 

BuroHappold supports MEIS Architects in developing stadium design concept for Everton FC
August 17, 2019
Ascot Racecourse launches Android F&B and betting terminal solution
August 17, 2019
Arsenal Football Club unveils The Avenell Club
August 16, 2019
FEATURE: The sports event industry has a way to go before it achieves an ‘A’ star
August 15, 2019

Facebook

Twitter

LinkedIn