Furman University Athletics and Van Wagner Sports & Entertainment announce multimedia rights partnership
Van Wagner Sports and Entertainment (VWSE) and Furman University Athletics announced a multi-year agreement granting Van Wagner Collegiate Services exclusive rights to represent Furman Athletics in corporate sponsorships and media sales negotiations.
Furman Athletics Director, Mike Buddie:
I am thrilled to announce this new and exciting partnership with Van Wagner Sports & Entertainment. It was evident from our first meeting that this group believes in supporting collegiate athletics at our level and our student-athletes. I look forward to further connecting with the Greenville community and elevating the Furman brand both locally and nationally with our new partnership. I greatly appreciate the work of Dan Gale with the Leona Marketing Group to help us complete this new agreement and want to thank Mike Palisi and Jason Capel for their commitment to making this partnership a reality.
In addition to selling and managing Furman’s broadcast and digital media assets, Van Wagner will negotiate and execute corporate partnerships across various marketing platforms including in-venue signage throughout athletics facilities, in-game promotions and gameday hospitality packages.
Founded in 1826 in Greenville, Furman University is South Carolina’s oldest private university. Competing in the Southern Conference, the Paladins are represented by 20 NCAA Division I teams and have a long-standing tradition of excellence on and off the field.
Van Wagner Executive Vice President, Mike Palisi, said:
Van Wagner is thrilled to add Furman Athletics to our continuously-growing portfolio of outstanding University partners. As one of the nation’s premier arts and sciences universities, a tremendously rich athletic tradition of success and outstanding leadership, Furman presents an ideal sponsorship and marketing platform for Corporate America. We are extremely excited to work with Mike Buddie, Caroline Kane, Erin Wissing and the entire Furman University family to build a program that will bring great pride and value to the University.
Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Florida International University, Georgia State University, Kennesaw State University, Liberty University, Longwood University, Loyola University Maryland, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Rider University, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, Towson University, Valparaiso University and The College of William & Mary.
About Furman University
Furman is a private, undergraduate liberal arts and sciences university of 2,800 students in Greenville, S.C. The university is noted for its rigorous academic program and strong faculty, and its 750-acre campus is widely recognised as one of the most beautiful in the nation. At the heart of the university’s academic experience is The Furman Advantage, a strategic plan that combines learning with immersive experiences outside the classroom, creating a personalised pathway that prepares students for lives of purpose, successful careers and community benefit.
About Furman Athletics
Furman’s NCAA Division I athletics program, comprised of 20 sports and over 450 student-athletes, is nationally recognized for excellence. A member of the Southern Conference since 1936, Furman has claimed 224 league team championships and made 120 appearances in NCAA Tournament competition. Among the university’s 137 All-Americans are basketball’s Frank Selvy, soccer’s Clint Dempsey, golf’s Brad Faxon and Dottie Pepper, and LPGA Hall of Famers Betsy King and Beth Daniel.
About Van Wagner Sports & Entertainment
Van Wagner Sports and Entertainment LLC (VWSE), a wholly-owned subsidiary of Van Wagner Group LLC, sells, advises, and creates on behalf of world-class teams, leagues, brands, properties and colleges. An innovator in the sports and media business, VWSE is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, advertising and sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production.
Van Wagner Sports and Entertainment LLC (VWSE) was one of the 60-plus speakers that took part in the inaugural ALSD International conference and exhibition. The 2019 edition of Europe’s leading event for the Premium Seat & Hospitality sector is being held at the 82,300-seat Croke Park Stadium – Europe’s third largest stadium – this October, 28-29.