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Fund Raisers celebrates 30+ years by launching new corporate brand

Fund Raisers, Ltd., the company that has quite literally paved the way for hundreds of thousands of sports fans to express loyalty and allegiance to their beloved sports teams and alma maters since 1987, has rebranded as Fund Raisers Sports. 


Having celebrated their 30th year as the leader in fan recognition programs – featuring engraved bricks, pavers, granite tiles and glass – in 2017, the enterprise has changed their name to pay homage to the decades of experience and valued partnerships in the sports industry.


Fund Raisers Sports has personalised the fan experience for (now) over 100 professional and collegiate sports organisations in the U.S., Canada and Mexico across MLB, NFL, NHL, NBA, NASCAR and the collegiate landscape. Their list of clients includes the San Francisco 49ers (Levi’s Stadium), San Francisco Giants, (AT&T Park), Dallas Cowboys (AT&T Stadium), Boston Red Sox (Fenway Park), as well as the Rose Bowl Stadium.


Fund Raisers Sports Founder and President, Karen Lockner, said:

We changed our name, but not our game.



Lockner, a pioneer in the brick engraving business, started the company in a friend’s garage. She purchased a sand blast cabinet and learned how to sandblast brick pavers for a local downtown revitalisation project. Since then, the company has found a unique niche in the sports industry, working with some of the highest profile teams in professional sports with successful, revenue-generating fan recognition campaigns featuring hundreds of thousands of personalised pavers. Sports teams cherish and praise these programs because their fans flock to them from around the globe.


Locker added:

We help our clients, the sports teams and colleges, engage their fans, and the fans love that connection and, for me, that’s personal and powerful.




With “fan engagement” such a hot industry buzz phrase, Fund Raisers Sports EVP of Fan Engagement, Anne Hastings, observed:

Sports is about passion and connection, and these engraved brick campaigns capture that emotion. These bricks, with fans’ heartfelt sentiments or family names displayed on each paver, become permanent installments in the entrances of many of the most iconic stadiums, ballparks and arenas in the country. 


The fans can see, touch and share their legacy, from generation to generation, which ultimately strengthens their relationship with the team, which is true fan engagement.


With the popularity and success of these fan campaigns, organizations work with the Fund Raisers team to create more customised fan programs. Fund Raisers fulfils ticket holder promotional campaigns and kids’ club packages, creates team-branded wine club memberships, designs engraved products tailored to luxury suite and premium sports industry clientele and provides marketing services to ensure successful program implementation. 


For more information on Fund Raisers Sports, visit: www.fundraiserssports.com



Fund Raisers Sports is one of the many industry-leaders that will be taking part in Europe’s first Premium Seat event, ALSD International, coming to London this October, 11-12. Click on the below banner to secure your place at this must-attend event.




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