E: info@sportsvenuebusiness.com

Genting Arena revamps backstage area for artists and production teams

The Genting Arena continues to invest in its facilities for artists and productions, having finalised its new backstage extension.

The extended L-shaped backstage area now provides extra storage space for productions. Having previously only had one vehicle access door, the 710sqm space now incorporates three, which also allows for easier and quicker production access.
Two new production offices have also been built at the Genting Arena – part of the NEC Group’s portfolio of world-class facilities – plus a new artist smoking area, which has utilised space to the rear of the dressing rooms.

One of the two new production offices at the Genting Arena

In addition, the crew catering kitchen has been extended to allow for greater storage and preparation space.
Metallica, The Killers and Phil Collins’ production teams have already benefitted from the improved facilities, with Lady Gaga, The Script and Paul Weller, just some of those set to use them in the coming months.
Genting Arena Operations Manager, Emma Ball, said:
This extension is our latest initiative to further strengthen our offering for events and improve the experience for our promoters.  With usability firmly in mind, the new additions ensure our facilities are some of the best in the business. This teamed with the Arena’s fantastic location means we can continue to deliver a world-class service and attract the world’s top events to Birmingham.

Genting Arena backstage extension: in build (left) and at completion (right)


NB: We will be bringing you an interview with The NEC Group’s Guy Dunstan, General Manager for the Genting Arena and Arena Birmingham, in the coming days, so watch this space!


#SportsVenueBusiness – keeping you in the know!

IQONIQ joins forces with Valencia CF
September 29, 2020
LaLiga creates new hospitality concept: LaLiga TwentyNine’s
September 29, 2020
Sports Technology and Innovation Group – call for submissions
September 29, 2020
New arena in Manchester to be called Co-op Live following major investment
September 28, 2020