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FC Barcelona employs software to improve management of its worldwide sponsorship sales

Iconic sports franchise FC Barcelona has selected KORE ProSports Sponsorship™ from KORE Software to improve the management related to its worldwide sponsorship sales and activation.


Established in 1899, FC Barcelona is one of Europe’s and the world’s highest profile sports organisations. In regards to the implementation of KORE ProSports Sponsorship™ software, the club observed the benefits and impact that KORE’s software has had on other world sponsorship industry leaders.


FC Barcelona understood that KORE – the global leader in business management software for the sports and entertainment industry, providing software designed to handle end-to-end sales, marketing, contracting, finance and operations – could play a strategic role in the integration and coordination of the sponsorship sales and activation within its commercial offices.



After the recent inauguration of the second abroad commercial office in New York City, following the opening of the first one in Hong Kong three years ago, FC Barcelona is more commercially active than ever all around the world on a 24/7 basis. Under this global scenario, KORE ProSports Sponsorship™ was identified as the perfect solution to integrate all the everyday global commercial activities under the same tool.


With this move, FC Barcelona positions itself as a first mover among the top European football clubs and makes a clear statement about its present and future ambitions.


KORE President, Todd Cusolle, said:

We are excited to add an organization the caliber of FC Barcelona to our European operations. We look forward to boosting the operations of this world-class club for years to come.



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