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Dolphins’ stadium revenues spike due to renovations, reports Miami Herald

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Read more here: http://www.miamiherald.com/sports/nfl/miami-dolphins/article112980718.html#storylink=cpy

Image (top): As the Miami Dolphins plays the Tennesee Titans, the newly renovated Hard Rock Stadium glows in the night in Miami Gardens, Florida, September 1, 2016. Courtesy: CHARLES TRAINOR JR ctrainor@miamiherald.com

The transformation of Hard Rock Stadium

The modernisation of the Miami Dolphins’ Hard Rock Stadium offers fans a world-class experience and provides the city with a venue to host marquee events.

 

HOK collaborated with the NFL’s Miami Dolphins to develop a comprehensive design solution for the US$350m modernisation of the team’s existing stadium. To ensure that the Dolphins don’t miss any home games, the extensive renovations are being completed in three phases.

 

In 2015, every seat in the 29-year-old facility was replaced and innovative seating products were introduced. Seating options of varying price points now accommodate all fans, from corporate clients to families and millennials. Updates to the 100 and 300 Level concourses include modern food service offerings and amenities. The renovations also added a Field Club, North Sideline Club and corner terraces.

 

Innovative new Living Room boxes meld the home viewing and game-day experiences. To provide fans with the comforts of home, each of the 32 boxes include four individual recliners, up to four programmable high-definition TVs and access to the 72 Club, a unique indoor lounge.

 

The design reinforces Miami’s culture and heritage by incorporating murals by local artists, a comprehensive wayfinding and branding package, local materials and experiential design components. Each club, suite, social gathering and dining space provides fans with a splash of South Florida.

 

In 2016, a new, open-air canopy became the Stadium’s signature architectural element. The elegant canopy provides weather protection and sun shading while allowing ample sunlight to reach the natural grass field. This canopy also captures and amplifies crowd noise, enhancing the game-day experience. Other improvements included the installation of 22,400sqft of new high-definition video boards, a new audio system and fiber-optic Wi-Fi.

 

The 2017 renovations will include comprehensive updates to all existing premium spaces on the 200 Club and 200 Mezzanine Suite Levels. Two distinct new designs for the sideline suites and end zone suites will be introduced. Designed in collaboration with Rockwell Group, the club interiors will be refreshed to support the team’s approach to the fan experience.

 

When fully complete in 2017, the modernisation will connect to the Dolphins’ brand in an environment that is authentic to the region.

 

Hard Rock Stadium

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The three-phase modernisation of Hard Rock Stadium commenced in 2015 and will complete in 2017

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