Soccerex to show LaLiga means business

Soccerex – the leading global convention for the business of soccer – has announced a new collaboration with Spain’s LaLiga that will showcase the characteristics, values and business activities of its different member clubs.

The campaign, entitled “LaLiga Means Business”, will deliver a series of exclusive video interviews with the men and women driving the growth of Spain’s top flight clubs, providing insight into areas such as their stadia development plans, commercial initiatives and the traits that make each club so special.

The campaign kicks off with an interview with Gema Baqué Izcue, Marketing & Sales Director from SD Eibar where she discusses the club’s unique journey to LaLiga and how the club have managed to acquire 10,000 shareholders from over 50 countries. Izcue also talks about the club’s stadium expansion and redevelopment, which is currently underway with a new East Stand.

Over the coming weeks, further videos in the “LaLiga Means Business” series will be released with clubs such as Atlético Madrid, Club Deportivo Leganés, Málaga CF, Real Betis, Sevilla FC and Valencia CF to be featured. (If you wish to receive notification when new videos become available, simply follow Soccerex on social media.)

Soccerex have had a long and successful relationship with LaLiga, which has seen Spain’s top league choose to promote their international development strategy through a significant presence at all Soccerex events over the past 18 months and having senior league representatives, including President Javier Tebas speaking as part of the different conference programmes.

Commenting on the collaboration, Soccerex Marketing Director, David Wright said:

We are extremely proud to work with the team at LaLiga on this project and to have the support of their member clubs. The “LaLiga Means Business” videos provide a window into the commercial operations of some of Spain’s top clubs and showcase the personality of the people tasked with delivering them. I hope you enjoy them!

The videos can be found on a dedicated page on the Soccerex website and they will also be available via the LaLiga English Language website.

Topics such as league development, stadia projects and club values are all covered is these videos, which are also all subjects on the agenda for this year’s Soccerex Global Convention.

For more information on the Conference Concept for the Soccerex Global Convention 2017, please click here.

Sports Venue Business (SVB) is proud to be an Official Media Partner for Soccerex and all Soccerex events in 2017, with the SVB film crew to be on hand during the Global Convention ready to report back with all the latest news, views and developments.

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